
From the May 30 Newsweek: "It's a transformation as
significant as when we went from black-and-white to color — and it's
already underway. The promise is that you'll be able to watch
anything you want, anywhere — on a huge high-def
screen or on your phone.
"Forty-four years ago, when Newton Minow famously described
television as a vast wasteland, he might have hit the bull's-eye on the
wasteland part. But he didn't know from vast... But compared with what's
coming, our 2005 experience is only half vast. Tomorrow's television?
Now we're talking vast...
The 'New TV' mantra: Anything you
want, any time, on any device
"It'll be a cosmic video jukebox
where you can fire up old episodes of 'Cop Rock,' the fifth game of the
1993 World Series, a live high-school lacrosse game, a ranting video
blogger and your own HD home-movie production of Junior's first karate
tournament. While it's playing, you can engage in running voice
commentary with your friends, while in a separate part of the screen
you're slamming orcs in World of Warcraft. Then you can pay your bill on
screen.
"And if you ever manage to leave your home theater, you can
monitor the whole shebang in your car,
at
a laptop at Starbucks or via the laundry-ticket-size screen on your cell
phone. The ethos of New TV can be captured in a single sweeping mantra:
anything you want to see, any time, on any
device...
"Start with the hardware. Ever notice that no one uses the term
'TV set' anymore? That's because people can watch on anything from a
traditional box in the den to their computer, to a screen on the seat
back of a JetBlue plane...
"Video-on-demand provides another way to bypass what programmers
offer at a given moment — and millions are already experimenting with
it, commonly choosing old episodes of 'Curb Your Enthusiasm' to the
usual prime-time fare. VOD libraries will inevitably expand to the
equivalent of the mammoth music boxes of
iTunes
and Rhapsody...
"While time-shifting changes the when of television,
'space-shifting' tinkers with the where... A company called
Sling Media
sells a device that allows you to watch the program playing in your
living room on your computer, anywhere in the
world. Other schemes are designed to beam programming
directly to gadgets not normally regarded as TV
devices...
The Internet could eliminate
media "gatekeepers"
"All these elements come together in what may be the
most significant development of all
— the movement of the television platform to
the Internet...
"While cable and satellite companies have limited channel
capacity, the Net — which, you'll recall, can host
billions of Web pages without a sweat — has
room for everything. You can stack as many shows on the
screen as your eyes can handle...
"What some people think might happen may not please media
middlemen like... SBC... fast connections will eventually become
commonplace. In that case it might be feasible for
programmers to reach the mass audience without
going through a gatekeeper, be it a telecom, cable provider
or satellite service. Video would be served directly, like everything
else on the Web...
"Others focus on the prospect of
outsiders' gaining access to your TV set, as bloggers have
invaded media on the Web... as a number of open-source-inspired Internet
efforts hope to open the floodgates. 'We have tools to let anyone make
high-quality videos to reach millions of people,' says Tiffiny Cheng of
the Participatory Culture Foundation in Worcester, Mass.
"Given that future programming will be largely on demand, a
'channel' could simply be a periodic video blog, a set of fly-fishing
videos or a streamed soft-porn Webcam... In the era of Internet
television, it will be as simple and
cost-effective to create a microchannel as it is to create a Web site."
Read this entire Newsweek article at MSNBC.com |
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