 From eMarketer.com: "Internet advertising could be dubbed "The Comeback Kid" of the media world... "According to eMarketer projections, in 2005, US Internet ad spending will surpass $10 billion for the first time, shooting past that mark to $12.9 billion. That figure more  than
doubles 2002's bottoming out. Four years from now, companies
will spend nearly $10 billion more on Internet ads, reaching
$22.3 billion in 2009..."'To call this advertising market 'hot' implies it's a fashion that might turn slack at any moment," says David Hallerman, Senior Analyst at eMarketer and author of the Ad Spending Trends: The Internet and Other Media report. 'These yearly and quarterly ad spending gains point to a sea change in media usage among marketers, reflecting how the Internet has become an essential element of daily life for more and more individuals...' "'Much of the increase is coming at the expense of
other, traditional media channels,' says Mr. Hallerman.
According to an InsightExpress survey, 74% of media planning
Broadband growth poised to open biggest ad revenue doors |
and
buying executives reported an increased
demand for Internet ad inventory in late 2004. That
figure was 23 points higher
than the next most in-demand medium, cable TV.