
From the Seattle Times: "Seattle is becoming a music
capital again, a decade after the city's 'grunge'-rock movement faded.
Only
this time, instead of bands like Nirvana and Pearl Jam, a
small, Internet-savvy public-radio station
is leading the way.
"Seattle's 720-watt
KEXP, partly funded by Microsoft Corp. co-founder Paul Allen,
last month became the first station in the U.S. to offer a 'podcast' of
full-length songs from albums for Apple Computer Inc.'s iPod music
players...
"In
the next few weeks, KEXP says it will become the first to make its
live radio broadcasts suitable for cellphones
and handheld organizers.
"The nonprofit station is building an international profile by
adapting to the Web faster than commercial rivals
such as San Antonio-based
Clear Channel
Communications Inc., whose stations typically broadcast on
signals of tens of thousands of watts...
"KEXP has focused on gaining new listeners through the Internet
since 1999, when it began live Web broadcasting.
As
many as 60,000 people listen through
KEXP's Web site at least once a week,
in addition to 100,000 terrestrial listeners, says Tom Mara, 41, the
station's director... The number of people who tune in to Internet radio
weekly has quadrupled since January 2000 to 8% of all Americans, or
more than 20 million, according to
Arbitron Inc.
That compares with just over 6 million
subscribers to satellite radio."
Read this Bloomberg News story in the Seattle Times online
here.
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KEXP so far hasn't specified
exactly how they plan to stream to portable devices
(that
is, the technology they plan to use, whether it will be via a
partnership with a wireless carrier, etc.). And while it might be
that KEXP has some novel, new, innovative way to deliver their
programming to mobile devices -- the fact is that lots of
radio is already available on
wireless devices.
We've been testing some of our AccuRadio streams for PalmOS
and Pocket PCs (here).
Radioio
is also working on delivering streams to "smart phones" and
PocketPCs.
Meanwhile, mobile entertainment company
MSpot has
launched two wireless Internet radio services.
AOL says (here)
that it will soon put its collection of more than 200 Internet radio
stations onto phones. And
Motorola's iRadio system, while not true wireless
streaming, will record up to 6 Internet radio channels and "beam"
the content to your specially-adapted car stereo.
Even if the field is narrowed to terrestrial broadcasters, we
think the UK's
Virgin Radio was the world's first "radio to mobile
phone" streamer, as their programming is now available via 3G.
Moreover, terrestrial radio station streams available on the
Shoutcast
and Live365
networks can be acccessed with wireless-enabled devices with MP3
software.
Nonetheless, kudos to KEXP
for their savvy and aggressiveness (and for getting the press on
it!). We're looking forward to the roll-out.
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