THE POWER OF TROPIC WAVE MULTIMEDIA
Listen and Watch our Radio & Video shows on the road, or from your cell phone
Internet Radio advertising is just like AM/FM radio advertising - but more powerful !
- More precise targeting opportunities
- Advertising is multi-faceted - combine audio ads with synchronized banners and buttons to maximize visibility and retain attention.
- TWR combines visual impressions for Radio listeners and live TV-video for broadband listeners
- More actionable - listeners are only a click away from your site
- Audio is not background noise. Listeners at their computers pay attention.
- Over 50% of Internet users consume streaming media
- The proportion of Americans who have listened to radio stations online has nearly quadrupled in three years
- Streaming media attracts a highly compelling advertising target
- Americans are spending less time with TV and print due to their time spent with the Internet
- 56% of audio "streamies" (Arbitron's word for those who consume streaming media) rate Internet audio as being "new and fresh"
- Unparalleled variety lets the listener find exactly what he or she wants to hear, giving your ad a positive brand connotation.
- TWR-net can target
by geography and by genre, giving you choice and control for your campaigns.
Reach the entire world audience, or focus on a specific niche:
- Geo-targeting Example: A large national retail chain runs a site-wide audio ad / banner ad campaign announcing a new promotion on their web site, and in conjunction, runs ads urging New York listeners to visit their new superstore on 5th Ave.
- Genre-targeting Example:ABC HealthCare airs audio ads and banners only on TWR-net Health channels/shows, promoting the newest release of one of their insurance plans, getting national exposure for content that's targeted to a niche audience is very difficult and expensive through traditional media channels, but TWR-net Health and Wellness makes it possible and effective.
TWR-net Internet Radio targets a favorable demographic:
- Affluent professionals in their 20's 30’s 40’s 50's
- Tech-savvy, highly educated
- Large disposable income, comfortable spending online
The perfect channel to reach the at-work audience
- TWR-net Talk Radio listener-ship is at its highest during work hours, when terrestrial radio listening is reduced.
- Professionals listen to TWR-net while working in their office or cubicle
- TWR-net is complimentary to terrestrial radio campaigns - hit your audience at drive times AND in between, when they're in their offices.
TWR-net audience includes:
- 73% between 24 and 65
- 58% earn more than $50,000 per year
A highly desirable audience, a huge market share, and a highly targeted delivery platform, TWR LiveClick and IPTV offers advantages over terrestrial radio and other Internet broadcasters.